Stacey Solomon blocks fiancé Joe Swash on Instagram so she doesn't ruin his 40th birthday surprise as she makeovers an entire room of Pickle Cottage for him 'I've been working on something HUGE!' Molly-Mae Hague flashes her abs in a chic cream suit as she teases London Fashion Week project with PLT
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Joshua Jackson is stepping into Michael Douglas' role as a cheating husband in a TV series version of the 1987 hit movie Fatal Attraction Want to kickstart your immunity this year? Here are 10 clever ideas for all the family 'I feel like she styled it out - and I'll just do the same!' Liberty Poole reflects on Gemma Collins' famous Dancing On Ice fall as she prepares for skate 'End of an era': TOWIE star Bobby Norris shows off new look after having face fillers dissolved as he says 'I've outgrown the look'Ĭuddly Kate! Duchess of Cambridge can't hide her smiles as she snuggles therapy cockapoo Alfie who matches her £349 Massimo Dutti coat Teri Hatcher reveals she miscarried while trying for a second baby via sperm donor during her early 40s The idea behind the video, released ahead of the Fourth of July, was to challenge the taboo topic of body hair appearing on the beach by having every woman in the campaign flaunting their own.Īnd according to Billie, it is the first razor campaign to feature pubic hair in a commercial for women. 'We shouldn't be defined by our grooming choices.'īillie partnered with Ashley Armitage, who shot Project Body Hair last year, to photograph and shoot the new campaign. 'Nobody should have to explain or apologize for,' Gooley said.
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The campaign aims to promote body hair as a personal choice for women on if they choose to remove it or keep it. 'By showing and celebrating the fact that women have body hair, we're hoping to remove the shame around it,' she said. Gooley believed that not acknowledging the body hair sends the message that women should feel ashamed.
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'For the last 100 years, the idea of women's body hair was so taboo that we have been seeing commercials where razors shave completely hairless skin - the entire shaving category refused to show it,' she continued. Starting a trend: This ad inspired other companies, including Gillette Venus and Joy, to embrace body hair in their own commercials 'Historically, women's razor brands have portrayed body hair as "socially problematic'" in an attempt to sell more razors - they instilled shame around having women's body hair,' Gooley said.
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The launch of its first video last year actually inspired other companies, including Gillette Venus and Joy, to create similar campaigns.īillie is now using the momentum in this year's campaign by promoting pubic hair in the Red, White and You Do You ad.
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Unlike other razor companies, Billie is selling the products around the idea that body hair should be celebrated and free of any shame, no matter what areas women decide to shave.
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Its original video reportedly garnered more than 20 million views, with people commenting on the empowering message behind showing a woman's armpit hair. The idea behind the new campaign comes after the success the razor brand experienced for Project Body hair. 'A lot of women feel the pressure to remove their body hair when they're wearing a bathing suit, so we felt like it was the perfect time to get out there and say, "no matter what you choose, you're already summer ready."' 'To celebrate our one-year anniversary of Project Body Hair, and the beginning of summer, we wanted to challenge the notion of being "summer ready,"' she continued.
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'Red, White and You Do You continues to emphasize our stance that shaving is a choice, not an expectation,' said Billie Co-Founder Georgina Gooley. Priorities: 'By showing and celebrating the fact that women have body hair, we're hoping to remove the shame around it,' said Billie Co-Founder Georgina Gooley